Saturday, March 9, 2013

Toms


Today as a girl scout troop we went to the Toms factory. There was so much to learn. The person who started Toms is a guy named Blake. This is a summary of how he decided to make Toms. One day Blake was walking along in Argentina and he saw a woman doing a shoe drive, he asked her what a shoe drive is and she told him, it's when someone collects shoes and gives them to kids that don't have shoes. Then he had an idea to make shoes to sell and every time someone buys a pare of shoes he gives one to the poor. He went in his garage and hired a crew to help him make shoes. They initially made 250 pairs. Then he had a party with woman to see if they liked his shoes, they loved them and they spread the word. They advertised the shoes in the newspaper and received 2200 orders. He did not know what to do because he only had 99 pairs left. The newspaper ad said they would get their shoes in four days but he couldn't make that many so he had people call everyone and tell them that they would get them in 6-8 weeks. Only one person canceled their order.  The rest of the customers kept their order because they loved Toms so much.  And that's how the toms company came to be. The Tom's logo was inspired by the Argentinian flag and that looks like this:

The Toms logo replaces the sun with the word Toms.
So that's all about Toms. Here is a picture of my toms that I decorated when we were there:


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